Excavators are heading to southeast Asia

XCMG's 100 excavators are heading to southeast Asia

On March 22, 100 XCMG excavators with a total value of nearly 50 million yuan were lined up to go to southeast Asia.

Located at the "crossroads" between Asia and Oceania, the Pacific and the Indian Ocean, southeast Asia differs greatly from China in natural environment and application conditions."Localization of target market" and "adapting measures to local conditions" have become the key factors for XCMG to cross the differences and penetrate into the southeast Asian market.

In the face of differentiated market demand, XCMG excavator deeply visited users to collect specific feedback information, and at the same time paid close attention to key projects and key customers, and constantly crafted products.

Excavation machinery is the “crown pearl in the construction machinery manufacturing industry”. Its industrial scale is the first in all segments of engineering machinery. In emerging markets represented by “One Belt, One Road”, the growth potential is particularly promising.

Focus on customer needs, subdivide the global market, and do our best to create products with strong adaptability, comfortable operation, leading efficiency and reliable quality, so as to provide the best solution for earthwork construction.This is the fundamental guarantee and inexhaustible driving force for XCMG excavators to fully develop its overseas market and achieve rapid export growth in the New Year.Hundreds of XCMG excavators are exported to southeast Asia in bulk, once again demonstrating the international market influence of XCMG excavators.

In 2019, the deepening of the "One Belt And One Road" initiative will provide more opportunities for Chinese construction machinery enterprises.XCMG excavator will be in the "five new" state, with heart, hard work to provide global customers with "leading technology, not destroyed, made of handicrafts" products and quality services, constantly enhance the product competitiveness and brand influence in the international market, to show the world "China power".